Sample Digital Marketing Audit Report

For: Bright Smile Dental - Austin, TX

Generated: May 30, 2025 | AI-Powered by Uplign Marketing

Executive Summary

73

Overall Health Score / 100

Good - Room for Improvement

Bright Smile Dental has a solid foundation in digital marketing but significant opportunities exist to attract more patients, especially through improved local SEO and online reputation management.

This report provides a detailed analysis of your current digital presence and an actionable roadmap to boost patient acquisition and practice growth.

Local SEO Performance

Local SEO Score
62/100
Needs Attention

Your local SEO score indicates areas for improvement in attracting nearby patients.

Key Local SEO Metrics
Google My Business Optimization
70%
NAP Consistency (Name, Address, Phone)
45%
Local Citations & Directories
30%
Local Keyword Rankings
60%

Website Performance

Website Speed (Desktop)
85/100
Excellent

Your website loads quickly on desktop devices.

Mobile-Friendliness
78/100
Good

Your site is mobile-friendly, but there are opportunities for optimization.

AI Visibility (ChatGPT/Perplexity)

As AI search becomes more prevalent, it's crucial for your practice to be visible.

Presence in AI Summaries
Moderate
Structured Data Markup (Schema)
Low
Answer Engine Optimization
Developing

**Insight:** Your practice has some presence, but implementing more structured data (Schema markup) will significantly improve your chances of appearing in AI-generated answers.

Social Media SWOT Analysis

Bright Smile Dental vs. Top 3 Competitors

Strengths

  • Consistent posting on Facebook
  • Good engagement on patient education posts

Weaknesses

  • Low presence on Instagram/TikTok
  • No patient testimonials shared

Opportunities

  • Leverage short-form video for patient FAQs
  • Run targeted local ads on Instagram

Threats

  • Competitors actively using video content
  • New practices with strong social media presence

Reputation & Review Analysis

Overall Rating:
4.2/ 5.0
Google Reviews (120 reviews)
4.3
Yelp Reviews (35 reviews)
3.8
Healthgrades (15 reviews)
4.7

**Insight:** While your overall rating is good, a low volume of reviews and inconsistent ratings across platforms (especially Yelp) are impacting new patient trust. Implementing a consistent review generation strategy is critical.

Actionable Recommendation Roadmap

1. Critical: Implement Review Automation

Set up an automated system to request reviews from satisfied patients via SMS or email after their appointment. Focus on Google and Healthgrades.

Impact: High | Effort: Low | Est. ROI: 20% increase in new patient inquiries
Priority: Critical

2. Important: Optimize Google My Business & NAP

Ensure your Google My Business profile is fully optimized with services, photos, and accurate hours. Verify NAP consistency across all major online directories.

Impact: High | Effort: Medium | Est. ROI: 15% increase in local search visibility
Priority: Important

3. Opportunity: Develop Patient Education Video Content

Create short, engaging videos (1-2 minutes) answering common patient questions about dental procedures. Share on YouTube, Instagram, and your website.

Impact: Medium | Effort: High | Est. ROI: Improved patient engagement & SEO
Priority: Opportunity

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